VINCIT LifeSciences DEVELOPMENT STRATEGY
  1. CLEAR CONCEPT
    1. Analysis
      • Investigate target Group & Environment.

    2. Unmet Need
      • Understand the prospect’s problem.

    3. Names
      • Collect & store customer contact data.

    4. Channels
      • Find effective communication routes.

    5. Success criteria
    6. ( Develop a powerful message through key performance indicators )

      • ATTENTION
        :
        Arouse interest in content.
      • BENEFIT
        :
        Offer a fact based solution.
      • SUPERIORITY
        :
        Show UNIQUE value.
      • VALIDATION
        :
        Support with reference, quote.
      • BEHAVIOUR
        :
        Ask for action.
      • CHECK
        :
        Take a feedback.

  2. BUILD THE BRAND
    1. Trademark
      • Make brand name known.

    2. Brand Vocabulary
      • Identify distinct words.

    3. Core message
      • Concentrate key content into one sentence.

    4. Bullet point
      • Formulate additional short statement.

    5. Important number
      • Identify the most relevant number.

    6. Memorable marks
      • Consider a letter, Syllable, Symbol.

    7. Give-Aways
      • Find appropriate objects.

    8. Personal contacts
      • Connect & network with people.

    9. Sales force
      • Train & motivate representatives.

    10. Market research
      • Continuing medical education.